Chinese Internet company Alibaba announced that it would be revising the security of its Intellectual Property Protection system for global enterprises and brands. The revision includes the integration of blockchain technology, reported local news outlet Sohu on May 23, 2019.
Digital Copyright Protection
While cryptocurrencies still struggle to gain grounds in Chinese territory, the country and its innovators are eagerly exploring blockchain technology.
According to Sohu’s report, Alibaba’s Intellectual Property Protection director Ali Xizhi stated that the company was mulling over using the technology to upgrade the filing of intellectual property rights. If things go as expected, such an implementation would be complete by September 2019, leading them to further integrate blockchain with digital copyright protection, too.
The Ali IPP Platform will directly link electronic deposits from international brands to the Internet courts and provide a basis for litigation rights protection. The platform is especially inclined to serve “tens of millions” of small and medium-sized enterprises and brands.
A report released in September 2018 cited that the e-commerce giant was behind ten percent of the total blockchain-based patent filed in 2018. At the time, Alibaba had more than 90 patent applications on blockchain-based technologies. The company accounted for 47 such licenses in 2017, while other major Chinese companies filed approximately 56 percent of the total blockchain patents that year.
In March 2019, Alibaba’s financial arm Ant Financial Services also launched two of its blockchain subsidiaries dubbed Ant Blockchain Technology and Ant Double Chain Technology. Of the two, the first was reported to be focused on software development, whereas the latter aimed at innovating the supply chain management system and financial information services.
Alibaba also successfully piloted the tracking of rice produced in the Wuchang district of China with the use of blockchain to help the people and the government recognize counterfeit products.