Make Decisions for Your Favorite Football Club
The rapid pace of technological advancement is gradually changing the manner in which humans interact with their environment. The telephone cut the distance between people living in two different continents, the internet brought them face to face, and it is expected that emerging technologies like artificial intelligence (AI), and others, could further transform the way an individual interacts with their surroundings.
Socios.com, a distributed ledger technology-based (DLT) voting platform that connects fans with their favorite football clubs recently launched a new marketing campaign which gives a slight sneak peek into the utility of its yet-to-be-launched app.
The ad, which features four Juventus players – Blaise Matuidi, Miralem Pjanić, Federico Bernardeschi, and Daniele Rugani – shows how football fans can help make small but exciting decisions for the club and its players.
In the ad, a player creates a public poll asking Juventus’ fans that which of his fellow teammates’ goal celebration styles should he adopt. Later, fans around the world can be seen voting for the celebration style of their choosing which gives the impression that they indeed get to have a say in the club’s affairs.
The ad further states that with the Socios app, fans can “help Juventus make all of their important decisions” only before adding “well, almost all of them.” This basically puts vital decisions with regard to player transfers and management out of the app’s scope, at least for the time being.
Either way, the way the ad projects the use of the Socios app looks quite refreshing other than the fact that it actually utilizes blockchain technology in a creative manner.
The firm wants to bring crypto to the football pitch to not only disrupt the existing fan engagement strategies but also raise awareness about the utility of cryptocurrencies and blockchain technology en masse.