Brave (BAT) Browser, a privacy-preserving web browser project that rewards users with the Basic Attention Token (BAT) for viewing advertisement online, has signed a partnership deal with TAP Network, the Rewards-as-a-Service technology company, to enable Brave desktop users to redeem their BAT at more than 250,000 leading brands and merchants on the TAP Network, according to a blog post on March 10, 2020.
Brave Users Can Now Redeem BAT Holdings
As stated in its blog post, users of the desktop version of Brave Browser residing in the United States can now redeem their Basic Attention Token (BAT) at over 250,000 participating merchants and leading brands in the TAP Network.
Specifically, the Brave partnership with TAP makes it possible for users of the Brave desktop browser in the United States to redeem their earned BAT for gift cards at hundreds of supported national brands including American Airlines, Starbucks, Walmart, Apple and more.
Also, through the TAP Network, users can donate BAT to various charity organizations including Red Cross, Habitat for Humanity, World Wildlife Fund and others.
In December 2019, Brave Browser succeeded in reaching the 10 million monthly active user mark and at present, Brave boasts more than 12 million active users every month and these users receive a 70 percent revenue share from Brave in the form of BAT tokens.
BAT Redemption Available to Verified Users
Importantly, the team has made it clear that only Brave desktop users who have verified their wallet with Uphold will be able to enjoy BAT redemption through TAP.
Users are required to connect their Uphold account to the TAP Network via OAUTH and authorize TAP to provide them with the available redemptions options. This eliminates the need for users to carry out additional registration beyond Uphold.
Commenting on the exciting development, Lin Dai, co-founder and CEO of TAP Network reiterated that the service is a game-changer for rewards programs, as it gives users a chance to make use of their BAT in the real-world.
“Consumers today are stuck with very limited and often desirable redemption choices in most rewards programs. This is especially true for the holders of most blockchain utility tokens. BAT is used to reward consumers for their attention, and TAP is excited to connect our network of trusted brands to the Brave ecosystem, and provide real-world redemption utility to BAT users beyond those offered by other digital tokens.”
The team says the new functionality is only available on the Brave Nightly to build for desktop users and will be available for general release in six to eight weeks.
In related news, on March 6, 2020, BTCManager informed that Brave has added the browser fingerprinting protection feature to its Nightly version.