Popular British rock band Muse now has its own themed crypto cats on Ethereum-based dApp CryptoKitties, as per a release this week.
Muse on CryptoKitties
CryptoKitties users can now collect, trade, and own cats themed on Muse, one of England’s premier rock bands. The band’s label, the Warner Music Group, is one of the many investors on CryptoKitties parent firm Dapper Labs.
The new launch is one in a series of similar themes and crypto cats which include, and are not limited to, the US National Basketball Associate, Dr. Seuss, and the global wrestling league UFC.
CryptoKitties remains one of the most prominent crypto games even three years after its launch in 2017, a time when it infamously congested the Ethereum blockchain and led to soaring gas prices.
As per the release, the Muse-themed crypto cats are based on videos from the band’s most recent album, Simulation Theory. One of the two cats is called Marty, based on Muse frontman Matt Bellamy and his transformation in the “Something Human” video, while “Mibbles” is based on a creature from the “Pressure” video, noted crypto publication Decrypt.
Sebastian Simone, Director of Audience for Warner Records UK, said that Muse has always been at the forefront of new technology, and the CryptoKitties partnership pushes boundaries even further, with the immersive Simulation Theory campaign creative forming the foundation of our blockchain authenticated digital collectibles.
“Muse fans have an appetite for collecting quality limited edition rarities, and this collaboration gives them another outlet to connect with the band they love.”
CryptoKitties and Dapper Labs offerings
The Muse launch is one in line with many similar products released by the CryptoKitties stable in recent times, which sees the parent firm, Dapper Labs, collaborated with other visual artists. However, collaboration with Muse is currently its highest in terms of prominence.
All CryptoKitties branded products and offerings are deployed on Dapper Labs’ native Flow blockchain. The Warner Music Group came on as a Dapper Labs investor during a previous $11 million raised in 2019.
Meanwhile, Roham Gharegozlou, founder and CEO of Dapper Labs, said that the “Muse Kitties” are the first-ever officially licensed music merchandise on the blockchain.