Legendary British Artist is Selling Artwork via Ethereum Marketplace

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An Ethereum-based marketplace is selling digital artwork from a renowned British artist, with the original work publicly verified and authenticated on the Ethereum blockchain.

First-ever 4K Blockchain Art

MakerPlace, an Ethereum-based marketplace, is selling digital video artwork from Terry Flaxton. The latter is a renowned British artist with a career spanning 50-years, with this release his first issuance on a blockchain.

Flaxton is a cinematic artist active since 1970. Yesterday’s release, called “Under Every Desert a Sea,” is a video project set in a dystopian future.

The 4K-resolution video is the first such digital art released via MakersPlace (it does feature other static and video artwork but not 4K) and represents the latest digital boundary pushed by the longtime artist.

“This work speaks to the potential fate of our planet, unless we concentrate our will and intent on changing our attitudes on how we live,” Flaxton told crypto-publication Decrypt. He added:

“I’m glad that artists are able to bring matters like this to the public consciousness through platforms like MakersPlace.”

Ten editions of “Under Every Desert a Sea” will be available for purchase. Of those, nine will be sold for 0.6 ETH each and the final shall be auctioned.

Flaxton is a veteran. He has held over 200 exhibitions around the world for his artwork, going from static art to digital, to eventually 4K videography. His pieces are currently on view at Berlin’s Museum of Modern Art, London’s The Lux Centre, and many other art collections and museum.

Tokenized Art on Ethereum

MakersPlace is an online marketplace for rare digital artwork as verified on the Ethereum blockchain. Each piece sold on the site has been signed and issued by the original creator, so even potential copies can’t provide the same level of authenticity as the source version.

CEO Dannie Chu said of the released:

“Fine digital artists like Terry traditionally have no meaningful way to sell their artworks, since digital creations lack authenticity and rarity—important to any art collector.”

Chu said blockchain token allows artists can for the first time to digitally sign and issue limited editions of their artworks “to be owned by a collector.” This ensures authenticity, rarity, and ownership of the digital artwork is publicly available and verifiable forever.”

PaintingS on Ethereum are not a new feat.

As BTCManager reported in May, an Ethereum-based art marketplace, called Foundation, wants to attract artists and private labels to harness blockchain technology for connecting with buyers and managing transactions.

Neue Goods, an Australian clothing label created by Foundation’s Matthew Vernon, was the first to undergo tokenization. Six items – three t-shirts and three “mystery” items – are currently up for token-based purchases.

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