According to official news published on August 26, Manchester City is partnering with South Korean blockchain football gaming startup Superbloke to integrate its players into the blockchain-powered soccer game FC Superstars.
Man City’s Players Going Digital
English Premier League champions Manchester City are trying to create and develop a unique experience for its fans with the help of blockchain technology. The Club has, in fact, signed a new partnership with South Korean sports service developer Superbloke in order to integrate its players into the blockchain-game FC Superstars.
The game allows you to create your own football team by collecting digital player cards of famous football players. Fans of Manchester City will now be able to play with their favorite players, build a team and train it relying on real-life match stats.
The partnership was announced earlier in June by Superbloke and will also consist of a series of events and collaborations to increase fan engagement towards the Club. As commented on by Damian Willoughby, senior vice president of partnerships for City Football Group:
“This new partnership with Superbloke marks another exciting milestone in City’s growing relationship with gaming and will create unique experiences for fans to engage with the Club through digital platforms.”
Blockchain is Exploding in Football
Manchester City is not an isolated case of football clubs using technology in order to improve its visibility or adapt to market needs. In 2018 in England, global investment platform eToro launched partnerships with seven Premier League clubs including Tottenham Hotspur in landmark deals paid using bitcoin.
West Ham United is also offering fan tokens through blockchain company Socios.com, which counts in its network major football teams like Paris Saint Germain and Juventus Football Club. Their goal would be to revolutionize fan engagement by allowing fans to interact with the club through polls, mobile voting or games as shown in the video below.
Juventus is not the only Italian team to have joined the Socios group. Recently, also the AS Roma officially announced that joined the blockchain-based fan engagement and rewards platform.