Swiss Insurance Giant Integrates Cryptos
In a bid to give its clients more options and make it easier for them to pay for their health insurance policies, Atupri Health Insurance, a Switzerland-based company that claims to enable its clients to make autonomous decisions about their health, has integrated bitcoin (BTC) and ether (ETH).
As stated in its press release, the new crypto payment methods will be entirely facilitated by Bitcoin Suisse, a leading Swiss cryptocurrency firm that allows users to buy, sell and store cryptos, plus collateralized loans, staking, and more.
Explaining how the crypto payment option works, Caroline Meli, head of Marketing and Sales at Atupri noted that whenever a client chooses to pay in the supported digital currencies, the transaction is immediately forwarded to Bitcoin Suisse, which handles the process and forwards the fiat equivalent to Atupri, effectively helping the latter to mitigate the challenge of volatility.
Fostering Broader Crypto Adoption
With the addition of bitcoin and ether as supported payment methods, Atupri Health Insurance has gone into the history books as the first Swiss insurer to integrate cryptos into its operations, effectively solidifying its position as an innovative provider of digital solutions in the country’s health ecosystem.
Commenting on the exciting development, Meli reiterated that she believes blockchain technology and cryptos have huge potential in the health industry and as such, Atupri is doing its best to place itself at the frontline of the innovation.
In her words:
“As digital pioneers in the health sector, we anticipate social trends and offer insurance solutions with long-term prospects. Blockchain technology and the associated use of cryptocurrencies will become increasingly important. Accordingly, we want to put in place the necessary structures for our policyholders.”
Bitcoin and other cryptocurrencies have continued to attract massive attention across the globe, and Switzerland has maintained its liberal stance towards the burgeoning digital asset class over the years.
Earlier in August 2020, BTCManager reported that Basler Kantonalbank, a Swiss state-owned bank is making plans to roll out its crypto custodial and lending services.
At press time, the bulls remain in charge of the crypto markets, with the price of bitcoin (BTC) sitting at $11,954, and ether (ETH) is up by 10.60 percent, trading at $469, as seen on CoinMarketCap.